Demonstrate your best writing in every post. This is essential. Your blog may be the first exposure a potential reader (or agent or publisher) has to your writing, so do a good job. Think through your post. Make sure you have a beginning, a middle, and an end. Proofread before you post. Better yet, ask a picky friend to proofread for you. Correct mistakes immediately.
If you don’t have anything to say, don’t say it in a post. A stale blog is pointless, but a boring blog is deadly. Keep it fresh by posting regularly, and keep it interesting. Be on the lookout for good ideas. You keep a notebook with you at all times, right? (Your smart phone works just as well.) Start a list of possible posts right now.
A great way to keep your blog fresh is to write several posts at a time and schedule them in advance. For example, write three posts over the weekend and schedule them to go up on Monday, Wednesday, and Friday. Once you start writing, you tend to get into a groove. Writing online usually works better when it’s short, anyway, so you don’t need to worry about writing three chapters of War and Peace every weekend; 200-400 words is plenty.
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